Catherine Sietkiewicz 23/3/26 Catherine Sietkiewicz 23/3/26

Meta is in the lifestyle business now.

Meta has signed a 10-year lease on Fifth Avenue. The store has a skate archive, AI glasses you can try on, and a coffee bar. It's a compelling lifestyle argument—complicated by reports of contractors viewing sensitive footage captured by the same glasses.

Catherine Sietkiewicz 21/3/26 Catherine Sietkiewicz 21/3/26

Gucci's La Famiglia collection just became a game

Gucci just launched an AI-powered murder mystery game built around Demna's La Famiglia collection. Kering just appointed a Chief Digital and AI Officer with a background in industrial transformation. Two moves, one question the luxury industry is trying to answer.

Catherine Sietkiewicz 20/10/24 Catherine Sietkiewicz 20/10/24

Coperni unveils 3D printed Ariel Swipe Bag at Disneyland Paris

French fashion house Coperni 3D printed a bendy Ariel Swipe Bag at Disneyland Paris, and I need it to be part of my world.

Catherine Sietkiewicz 29/1/24 Catherine Sietkiewicz 29/1/24

Mango is moving to the metaverse—and it wants Gen Z to come with

Mango, the European fashion group, is opening its first store on Roblox—a global immersive platform with over 70 million daily active users.

Catherine Sietkiewicz 18/12/23 Catherine Sietkiewicz 18/12/23

Winter runway: The Balenciaga Mini Ski Game

Hit the slopes with Balenciaga’s new mini ski game.

Catherine Sietkiewicz 9/12/23 Catherine Sietkiewicz 9/12/23

From 90's Icon to metaverse marvel: Casio transforms the G-Shock

Casio has launched G-Shock The Ride, a virtual reality deep dive into the future of product durability testing available in VRChat.

Catherine Sietkiewicz 11/11/23 Catherine Sietkiewicz 11/11/23

Material innovation: Unspun’s sustainable 3D woven clothes

You might never need to pray to the denim gods in the changing room ever again, and we couldn’t be more here for it.

Catherine Sietkiewicz 30/10/23 Catherine Sietkiewicz 30/10/23

How a Nobel Prize in economics could help you find a well priced pair of Adidas Sambas

Zipcart, “The Internet’s Storefront” is applying economic theory to shake up online shopping.

Catherine Sietkiewicz 25/10/23 Catherine Sietkiewicz 25/10/23

Stitched in time: First Nations fashion meets futuristic tech at THE LUME for M/FW

Fashion is more than fabric; it's a narrative, culture, and journey—nowhere is this more evident than Melbourne Fashion Week’s ganbu marra runway at THE LUME.